Design Thinking: Together Experience Redesign

A highly iterative and collaborative redesign of the Together Experience in the CanWe app. This core experience requires two devices and allows people on a date to reveal answers to previously completed Intention and Topic surveys in person. I started the research aspects of this project in 2021, paused and added team members, and then finally completed and implemented it with the team in the summer of 2022.

Problem:

Based on insights from the Real Date Initiative, a rebrand from Parallel to CanWe, and additional survey content, we needed to entirely redesign this main feature.

Methods:

Redesigning this core feature involved several kinds of tests:

• General survey

• First click

• Preference test

• Single task prototype

This case studies focuses on these two types:

• Unmoderated, guided prototypes with several tasks

• Moderated, live prototype test with less guidance

Deliverables:

We leveraged “design thinking” to deliver a re-designed experience that met all of our objectives:

✔️ Focused on one-by-one reveal of question cards

✔️ Prompted conversation

✔️ Included (newly added) Topics in an accessible way

✔️ Built psychological safety 

✔️ Customizable

✔️ Consistent with new branding & pre-date feature

Outcome:

• Softened CanWe users’ bigger pain points & reservations, sharpened existing value props